This John Witzig photograph, circa 1972, is obviously the namesake of our movement & blog, it also encapsulates everything we're about, from Live Simply to getting back to basics, to stepping up & into the picture...
FRESH MULLET is Principals before Profit company, a collaboration of 3 childhood friends & passionate surfers, who share this ethos & share a huge desire to make the necessary difference...
We know that Business must be the Solution & that Creative Business Collaboratives & Campaigns with an environmental & humanitarian focus empowers the consumer to be the solution also, by taking direct action & sharing their passion with their social networks...
We've realised that together we can achieve more & by combining our passion of the ocean & our fresh perspectives,
business collaboratives are the solution to the seemingly impossible environmental challenges we face as the human race...
Its really very simple & just a matter of applying scale to this simple formula;
Ideas + We + Action = Change
Be the change we seek & the solution we need ;)
Peace, Stu
