The Bottom Line...

Is Profit killing Planet Earth?

Surfing's bottom line is a far cry from the traditional business Bottom Line, or is it? 

As Surfing (and all Industries) expands, so to does its exploitative behaviour and the environment, which surfing so greatly depends, suffers immensely... Ironic? Billabong and other companies publicly floated on the Stock Exchange, answers to their seemingly anonymous shareholders, who just want a Return On Investment, regardless of actual cost... 

This super dangerous and irresponsible approach to "Getting Ahead" (for what?) is having dire and irreversible effects on our social fabric, our health, our planet and its future...

Lets get to the bottom of it...

What Does Bottom Line Mean?

Refers to a company's net earnings, net income or earnings per share (EPS). Bottom line also refers to any actions that may increase/decrease net earnings or a company's overall profit. A company that is growing its net earnings or reducing its costs is said to be "improving its bottom line".

But What Does Bottom Line Really Mean?

It means that companies and businesses alike, particularly public listed or floated companies on the stock exchange, place the vast majority of their focus on Profit. Profit at all costs, ultimately profit at the cost of the environments, society and future generations... This is the old way of doing business that ultimately leads to total devastation as no one seems to claim responsibility for their actions... Nuclear Radiation fallout, BP Oil spill, Air Travel Industry CO2 pollution etc etc...

Business, Companies and Organisations that fail to commit to sustainable practices are contributing to the accelerated destruction of the society and environment or which we are all so dependent...

Patagonia's Dan Ross at Shipsterns commits to a Triple Bottom Line.

What Does Triple Bottom Line Mean?

In practical terms, Triple Bottom Line (or TBL or 3BL) accounting means expanding the traditional reporting framework to take into account ecological and social performance in addition to financial performance. The concept of TBL demands that a company's responsibility lies with stakeholders rather than shareholders.

But What Does Triple Bottom Line Really Mean?

The TBL is made up of "social, economic and environmental" the "people, planet, profit" succinctly describes the goal of sustainability. The best way to demonstrate the TBL is visually...

A Sustainable Model

See the balance and inter relationships that are present and pay close attention to the common joining words, Viable, Bearable, Equitable. In traditional bottom line business models, the economic outcomes are the only considerations for the shareholders, they operate in an exploitative manner until the resources are dried up, IE. Fossil Fuels, Natural Resources etc...

Our Global Goals must transform from profit to Sustainability...

Necessary Sustainable Time Line

Companies like www.patagonia.com and organisations like www.onepercentfortheplanet.org are leading the way in this transformation, but it needs to happen much faster and across all industries and they can only lead by example...

Adopt a TBL approach to your life and business today...