Hello again,
The time has come to properly BOYCOTT McDonald's in Yamba, unite as a community, act by supporting local business & get serious by actively talking about this with your business, family and social networks...
Friday the 6th of May 2011, not 1 but 5 new McCafe signs where installed on Bus Shelters in the small town of Yamba on the North Coast of NSW, Australia...
Pardon the pun, but the "signs" are evident!
Pardon the pun, but the "signs" are evident!
Firstly, lets think about how much signage there is in Yamba and furthermore what proportion is now RED & YELLOW...
There's approximately 10 Bus Shelters in Yamba, with 2 signage opportunities on each shelter, meaning there are approximately 20 Bus Shelter signage opportunities in Yamba... Therefore, McCafe now occupy 5 of 20 available signage opportunities, some 25% of Bus Shelter signage in Yamba...
One could argue that posessing 1/4 of Bus Shelter signage in any town is excessive or over the top, but we are talking about the multinational company that penned the tag line "SUPERSIZE" and encourages purchasing excessive amounts of food (calories) in the name of value...
Secondly, lets think about why so many signs are required...
Surely, if they were doing well financially they wouldn’t need to advertise in this manner and massively dominate the Bus Shelters and visual landscape so dramatically...Is this advertising or dominating visual pollution?
Maybe they are NOT doing so well...
Why would they bother with this shotgun approach to marketing in the local area if they where???
Why would they bother with this shotgun approach to marketing in the local area if they where???
A restaurant of this (SUPER) size is and will always be unsustainable in such a small population and has no place in it...
But now they're here;
Please consider this for a moment, run at a loss for up to 4 years... Think about the effect that has on the existing local, small, family owned businesses currently experiencing a challenging financial climate, that can't afford this luxury... Its a bullying tactic that should be outlawed!
But now they're here;
- they're doing whatever it takes to get local patronage
- its self preservation at all costs (financial, business, environmental and social).
Please consider this for a moment, run at a loss for up to 4 years... Think about the effect that has on the existing local, small, family owned businesses currently experiencing a challenging financial climate, that can't afford this luxury... Its a bullying tactic that should be outlawed!
Thirdly, I cordially invite you to properly BOYCOTT McDONALD's in YAMBA (or where ever you are) and I strongly urge you to pass this post on, help this gain momentum and to support local business in the mean time... We don't need McDonald's, but they need us!!!
NOTHING SPEAKS LOUDER THAN LOST REVENUE...
NOTHING SPEAKS LOUDER THAN LOST REVENUE...
Below are some links on how to effectively go about it...
Pass this post on to others who are like-minded ;-)
Peace, Power, Passion!
PS... Stay tuned for more exciting and informative updates...
PS... Stay tuned for more exciting and informative updates...
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