Common Threads Initiative...

The Common Threads Initiative aims to close the loop on the product life cycle - to make old clothes into new and keep them from ever reaching a landfill or incinerator. Reduce what you buy. Repair what you can. Reuse what you no longer need. Recycle what's worn out. Reimagine a sustainable world. Produced by Dokument Films.

Learn more at http://www.patagonia.com/us/common-threads