Tuesday, April 19, 2011

Dan Ross Partners with 1% for the Planet

Yamba, NSW, Australia 19th April 2011 – Dan Ross joined 1% for the Planet (1%), pledging a portion of his income to support non-profit organizations focused on sustainability. "ASP World Tour Surfer Dan Ross is our first professional athlete and a great addition to the network. By signing on to 1%, it shows he’s really walking the walk with sustainability efforts,” says Terry Kellogg, 1% CEO. “Using his generosity as a tool to inspire and raise awareness, enabling valuable environmental work along the way. We're excited to welcome him to the 1% family."

“Professional Surfing is the best career but we see all sorts of environmental crisis in our travels. 1% gives me an awesome opportunity to become part of the solution and a real sense of giving back” Dan Ross.

Members of 1% contribute one percent of revenues directly to any of the approved non-profit environmental organizations in 1%’s network. Non-profits are chosen based on referrals, track record and environmental focus. Over 2,300 non-profits worldwide are included in the 1% program.

“We’ve been averaging at least one new business member a day, and have exceeded 1,350 members in 43 countries. 1% members have contributed over $70 million of critically needed funds into the hands of environmental non-profit groups to date,” comments Kellogg. “We are thrilled by the support we have gained as it proves the environmental ethic is trickling upward to larger corporate entities. The shared belief that you can do well as a business by doing the right thing with respect to the environment is clearly apparent. There’s a paradigm shift happening here and it’s happening organically.”

About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,350 member companies in 43 countries that donate one percent of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a frontrunner in funding the work of environmental groups around the world. To learn more about 1% go to: www.onepercentfortheplanet.org


Saturday, April 16, 2011

Bells 50th Anniversary

Its on, its here and the best thing is that the 50th Anniversary of Bells Beach is going to run head on into a ground swell from the southern ocean.

Today we rocked up to the famous Bells Beach with David "Baddy" Treloar (pictured above with Tom Curren) for the opening ceremony. The carpark was full of surfing legends and it was a cool thing to witness.

Being there I realized just how much the surfers from the past have paved the way for what we all take for granted these days.........SURFING. Below are some of the many greats of Bells over the past 50 years...

Monday, April 11, 2011


The power hack is like Rock"n"Roll, you can shy away from it, but at some stage in your life you'll come back to it and remember why. Dan likes Rock"n"Roll every now and then!

Sunday, April 10, 2011


...so other may simple live" Mahatma Gandhi.

Hobie Alter in the 1960's...

is there anything that Hobie hasn't tried his hand at?

From surfboards to catamarans, skate boards to kayaks, he's even been heavily involved in remote control planes Hobie Alter has certainly embraced the innovative spirit over the past 50years...

 Look forward to seeing whats next...

Friday, April 8, 2011


My friend sent me the snippet below from the Patagonia Catalog.
It struck something within me, see my Dad hand shapes surfboards and has done for over 40 years now.
He's teaching me the art, and I hope to one day show my son or daughter how to make something that glides along a wave and then puts a smile on their face.
The only surfboard we own from overseas was shaped in Hawaii, which is no where near Thailand or China for that matter.
I've never met Fletcher Chouinard, but I'd like too.

I’ve always thought that one of the coolest things about surfing is that there are so many different ways to do it. No two waves are the same and, until recently, no two boards were the same. You can surf the same spot everyday and have a completely different experience every time. Switch boards and it feels like a totally different sport.

With handmade surfboards you never get the same thing twice. They’re impossible to duplicate. There’s a risk you could get a lemon, but there’s also a chance you could get one that’s pure magic. That magic is the feeling when you pick up a board and it just feels right. You plant your feet in the right spot without thinking about it and the board goes where you want it to on the wave – like an extension of your body.

With mass-produced boards there’s little chance for magic. Boards shaped or molded overseas are originally based on a shaper’s best effort, but much can be lost in translation. The boards are finished cheap and quick by people who may be decent craftsman, but don’t surf. There’s a guy in China or Thailand working on your board for less than minimum wage. He just sands the router lines off a computer-shaped blank until it looks clean to his inexperienced eye. There can be an okay pop-out or a bad pop-out, but the chances of a great pop-out are poor.

Handmade, high-quality surfboards are a completely different matter. At every stage of production is an individual that lives and breathes surfing. The shaper has made and tested board after board over the years, learning what works and what doesn’t. He’s read and studied every bit of information he could find about surfboard design. He’s talked to the masters about what they do, and why, every chance he’s gotten. He knows to make the little tweaks here and there that make such big differences. He knows to tuck the rails just right so your board doesn’t get sucked up the face in the tube or constantly catch an edge in the wrong place: The tweaks that give it life and personality. The shaper, the laminator and the sander know, and use, hydrodynamic principles to your benefit. They can, because they surf.

If you love surfing, your surfboard is the most important piece of equipment you own. Technically you could surf with no wetsuit, no leash – you don’t even need a bathing suit – but you need a board. You should have an intimate relationship with something that you depend on for your lifestyle. If your surfboard is your friend, wouldn’t you rather have a friend you can depend on? A friend with individual personality and the ability to stimulate your experience and your mind?

– Fletcher Chouinard

Patagonia Surf Digital Catalog - Spring 2011

Patagonia have released a new e-catalog for spring and this one celebrates the 20th anniversary of The Surfers Journal. The crew have dived deep into to the archives to bring you some classic stories and photographs from this special publication.
Check it out... Enjoy the ride...

Thursday, April 7, 2011


The Margaret River Drug Aware Masters will be held today in 10 foot plus surf. Should be pretty exciting with Slater, Fanning and Fresh Mullets own Dan Ross all surfing today in the round of 48 in heats 6 and 7. Jake Patto great friend of FM is predicting the waves could hit the 15 foot later in the day.
From all accounts every Pro in town is busy running around trying to borrow a 7 foot plus surfboard. With Patto bringing 10 surfboards down from Yallingup for his mate....
Awesome, victory at sea...........Check it out HIT THIS LINK

Wednesday, April 6, 2011

Get me one...

All of a sudden that hill I've been eyeing off for weeks looks so much more bomb-able...

Giant Fresh Water Stingray...

Unknown to science until 1990, the giant freshwater stingray is an elusive creature that inhabits deep rivers in Southeast Asia, Indonesia, Malaysia, and northern Australia.

Tuesday, April 5, 2011

Da Bull Charging 1964...

The super recognisable Greg Knoll stance... Check the nose...
Today Greg Noll lives in Hiouchi, California, a far cry from mountaneous swells of Hawaii and shapes re-creations of some of the historic boards from the sport of surfing. Some of these are: Olos and Alaias, a replica of a Duke Kahanamoku board, Malibu Chips, Guns, Da Cats, Pacific System Homes and others.

DRUG AWARE school visits...

Winner of the 2009 Telstra Drug Aware Pro Dan Ross takes time out to visit some of the local schools and speak with the kids about the importance good health, self awareness and the benefits of a drug free life...

Dan is in Heat 14 in the Round of 96 tomorrow (Wed) and if conditions are favourable like today's, he should be surfing before before lunch...







Monday, April 4, 2011

Laurie Towner biting deep into an apple...

Laurie Towner deep into a MacBook Pro
Angourie surfer Laurie Towner may live on the North Coast of NSW, but finds himself at home inside just about anything the ocean throws at him...

Wonder if Laurie envisaged being doubly deep inside an Apple MacBook Pro front page gallery whilst on this Tahitian dream at Teahupoo.

Apple's sustainability program Apple and the environment is easily leading the way in the computing industry and its great to see surfing helping with getting the message across...

Check out MacBook Pro and the environment

Sunday, April 3, 2011

World's 1st Filtered & Alkalised Water Bottles

The BPA FREE Sport & Stainless Steele Bottles

AlkaWay's Fill2Pure Portable Water Filtration Systems, means NO more crossing your fingers when drinking water from ANY UNKNOWN SOURCE.

Fill2Pure portable water filtration systems help the environment and is a better alternative to expensive bottled water. The REUSABLE BOTTLE Filters instantly while you drink and you can fill from a tap or stream, even a pond to enjoy great-tasting, fresh water without fear of contamination.


  • Re-usable with replacement filter that filters 400 litres of clean fresh water
  • Reduces plastic waste, each filter saves 400 x 1 litre plastic bottles
  • Safer drinking with BPA Free in both types and or Food Grade 304 Stainless Steele, non toxic, non leaching plastic components
  • The most lab tested and field tested system worldwide, being widely used in Military and Humanitarian organisations.
  • Filter comes pre-flushed ready to go...

The Fill2Pure secret is the unique Ionic Adsorption Micron Filter Technology and BIOSAFE(R), which removes 99.99% of contaminants and pollutants that can be found in drinking water, while leaving in beneficial trace minerals.

  • unpleasant taste, odours, silt, dirt;
  • pathogens such as giardia, cryptosporidium and other cysts and spores;
  • toxic chemicals, chlorine, fluoride, detergents, pesticides and other harmful industrial and agricultural wastes;
  • heavy metals such as aluminium, asbestos, copper, lead, mercury,chromium6; and
  • viruses and diseases.

The bottles are ideal for traveling or everyday use; surfing, skiing, camping, hiking, backpacking, school, in the office and in case of emergencies.

Fill2Pure bottles also come with a FREE SAMPLE of the AlkaWay Alkalising Sachet, that provides 100 litres of Super Hydrating, Antioxidant, Microclustered, Ionised and Alkalised water, which gives you a daily detox, increased recovery time and a heightened sense of health.

  • 500ml BPA Free Sports Bottle RRP$39.95
  • 800ml Stainless Steel Bottle RRP$59.95
  • Replacement Filter (400 litre capacity) RRP$32.00
  • 6 Pack of Replacement Alkalising Sachet (each Sachet =100 litre capacity) RRP$50.00

Click here for more info or to contact the Australian distributors AlkaWay

FreshMullet & Patagonia Field Ambassador, Dan Ross filling up his BPA Free Sports Bottle deep in the Tasmanian wilderness...

    Saturday, April 2, 2011

    K9 SK8

    Black &White Beauty...

    Nice arches...BB doin' her thing...

    Needless to say we love all things Black & White...
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