Saturday, October 27, 2012

Mavericks and the people that surf it.....

Here's a cool clip on Mavericks and some of the surfers that have for gone their fear and paddled out at the notorious peak..... its pretty cool..

Wednesday, October 24, 2012

Jack Johnson: Vote the environment Nov 6th 2012

Musician, surfer and father, Jack Johnson, shares why he votes the environment. What is YOUR reason for voting the environment on Nov 6, 2012? Share it at

Tuesday, October 23, 2012

R.I.P Donald Takayama 1944 - 2012

Another great waterman has fallen, Donald Takayama has died of a heart attack at the age of 68. Our thoughts go out to his family and friends...

Groundswell - Trailer v.2

Set sail with Raincoast Conservation Foundation, Patagonia and Woodshed Films/Farm League for an exploratory surf trip along British Columbia's unspoiled west coast. While searching for waves, the crew documents what would be threatened if the Northern Gateway tar sands oil pipeline is built. More info at

Friday, October 19, 2012


My first time ever on the Island was when i was 15, and that was 14 years ago. I surfed the biggest waves of my life and experienced moments that i will remember for a long time. Seeing the power of the ocean at certain breaks was one thing, but what stood out the most was the feeling of fear as i paddled out towards the horizon each time i saw a set. Then overcoming the fear by trying to hold your ground and be in position to actually catch one. After that the fear would dissolve into more of an addiction to catch another one, and another one. Hanging out with Kohl Christensen recently for a week in Hawaii brought back some of these feelings, mostly fear:) No huge goals or outcomes expected other than to catch some solid waves and test a few boards. It was one of the best spur of the moment trips ive ever done. That feeling of dropping into a decent size wave or getting held under for a while really slows you down mentally. I remember Kohl mentioning that the cool thing for him about surfing huge waves is that it's the place where he thinks of nothing at all except for whats going on in that particular moment. I know that for the 3 hours i was out in the lineup at Jaws with him, i didn't think of much else except, where's the next set, and where do i have to be to not get it on the head! This one was close.. thats us in the middle :)

The Goodwin Project

A beautiful family with the best advice - slow yourself down.

The Goodwin Project from Avocados and Coconuts on Vimeo.

Hero 3

Shot 100% on the new HERO3® camera from ‪
The Wi-Fi enabled HERO3: Black Edition is the most advanced GoPro, ever. No expense was spared during its development, resulting in a GoPro that is 30% smaller, 25% lighter & 2X more powerful than previous models. New resolutions and frame-rates include 4Kp 15, 2.7kp 30, 1080p 60, 1440p 48, 960p 100, 720p 120 and 12MP burst photo capture at 30 fps. Yes, for real.

Wednesday, October 17, 2012

The Man of the Moment, Mr John Florence....

Tapped - Official Trailer

Tapped is a film that examines the role of the bottled water industry and its effects on our health, climate change, pollution, and our reliance on oil.

Friday, October 12, 2012

The Blue Eyed Sailor - Mia Maestro & crew..

Blue Eyed Sailor" is an interdisciplinary collaboration in music, film and art between musician-actress Mia Maestro, designer-media artist Juan Azulay, fine artist Cecilia Paredes & Oscar-winning cinematographer Guillermo Navarro - centered around the song "Blue Eyed Sailor" - Mia's new single from her upcoming EP.

Jaws Paddle Sesh- Round TWO....

This is it Mullets, round 2 of what is raising the bar again....mad men surf these waves not us normal and gasp in disbelief...

ECOBOARD Project - Launch Party Nov 8th 2012


A Fundraiser for Sustainable Surf

Thursday November 8th
VIP Event - 6pm to 7pm
General Admission - 7pm to 10pm
501 York St San Framcisco, CA
Here’s what to expect at the event: 

Music, Local Sustainable Food & Drinks – Live DJ spinning beats, great local beer & wine from Berkley based Trumer Pils and others, and gourmet sustainable food truck fare available from Little Green Cyclo at the event.
Live Surfboard Glassing Demo – Come watch the pros from Entropy Resins and E-Tech Glassing as they transform the latest in sustainable, non-toxic, and recycled surfboard materials, into a visually stunning surfboard in front of the live crowd. If you have never seen how a surfboard is really made, you don’t want to miss this!
Meet-A-Shaper Booth – Pick the brains of leading local surfboard craftsman from Stretch Surfboards and others, about high performance board design, greener material choices (and even the usefulness of deck channels!). Become inspired to make your next surfboard a sustainable one, and order your new ECOBOARD Project “verified” surfboard right there at the event!
Silent Auction and Raffle – You’ll have a chance to win an amazing raffle package, and to bid on One of a kind silent auction items during the event. Featuring hot off the press ECOBOARD Project labeled boards from top board brands like LOST, FIREWIRE, Stretch, Timmy Patterson and Pearson Arrow, surf gear from Patagonia and others, and lots more.
Styrofoam drive – Bring us a chunk of your unwanted EPS (ie. “styrofoam) packaging foam to be recycled through our Waste to Waves program. EPS foam collected at the event will be kept out of the landfill and will get a shot at becoming a new, recycled surf blank from Marko Foam in it’s next life!
VIP Party – Spend an exclusive hour before the main event connecting with the movers and shakers at our VIP party. Enjoy great sustainable food and drink options sourced from our local Bay area, and get a special gift bag too.  Spots at the VIP event are very limited, so get those while they last!

Headlining all of this activity will be a stellar  panel of top thought leaders, entrepreneurs and change makers from businesses and organizations that are leading the charge to integrate the worlds of surf biz and sustainable biz. Listen in and ask questions as these leaders discuss their own sustainability initiatives, and how all these actions ultimately connect together in the ecosystem of the surfing culture. With Saatchi & Saatchi S’s own head surfer Adam Werbach moderating the panel, we expect a lively debate about the role that surfing has as a positive, Eco-friendly lifestyle choice, and it’s unique opportunity to make sustainability “cool” within the broader pop culture.

It’s going to be a great night so buy your tickets early, because space is limited we expect this event to sell out!

Waste to Waves...

The Story of Waste to Waves from Sustainable Surf on Vimeo.

World's 1st Chainless Hybrid Electric Bike..

Wednesday, October 10, 2012

Jaws + Dorian = Huge Pit

Olympia Cover Shoot - Behind the scenes

Bryan Ferry... Kate Moss... ode to oplympia

Birdie - Skinny Love


Here's the Chords for those with strings...
Capo on fret 5

Em C G (2x)

Em             C                  G
Come on skinny love just last the year
Em             C                   G
Pour a little salt we were never here
        Em        C                     G
My my my - my my my - my my my my - my my ...
               Am                        Em
Staring at the sink of blood and crushed veneer

Em        C                G
I tell my love to wreck it all
Em              C                G
Cut out all the ropes and let me fall
        Em        C                    G
My my my - my my my - my my my my my
             Am                 Em
Right in the moment this order's tall

  G                        Em            C
I told you to be patient I told you to be fine
  G                        Em            C
I told you to be balanced I told you to be kind
In the morning I'll be with you
            Em              C
But it will be a different kind
I'll be holding all the tickets
               Em            C
And you'll be owning all the fines

Em            C                 G
Come on skinny love what happened here
Em            C                  G
Suckle on the hope in lite brassiere
        Em        C                  G
My my my - my my my - my my my - my my ...
        Am                         Em
Sullen load is full so slow on the split

   G                        Em           C
I told you to be patient I told you to be fine
   G                       Em            C
I told you to be balanced I told you to be kind
     G                           Em             C
Now all your love is wasted then who the hell was I?
Cause now I'm breaking at the britches
           Em              C
And at the end of all your lines

G                  Em         C
Who will love you? who will fight?
G                  Em      C
And who will fall, far behind?

Em             C           G   (Em  C  G)
Come on skinny love ........
        Em        C                     G
My my my - my my my - my my my - my my ... (x2)

Em  C  G (2x)

Tuesday, October 9, 2012


Excerpt from Bones Brigade: An autobiography of the "rivalry" between Tony Hawk and Christian Hosoi. This trailer was provided to the Hollywood Reporter in January 2012 via the Sundance Film Festival, it was only for a one time use by the Hollywood Reporter. Instead it became the unofficial trailer of the film until the official trailer was provided in August.

Bones Brigade - An Autobiographic

Chin Ramp... From "The Vault." An excerpt from Powell-Peralta's video, "Axe Rated" of the construction of the legendary Animal Chin Ramp! Axe Rated is the 'missing' number five video. It was made for use in skate shops only, and was never offered to the general public. Yew!

Have you seen him..?

Animal Chin - Have You Seen Him?

Impossible Hamster...

What the impossible hamster has to teach us about economic growth. A new animation from nef (the new economics foundation), scripted by Andrew Simms, numbers crunched by Viki Johnson and pictures realised by Leo Murray. 

Overpopulation - Lawrence Ferlinghetti

The Master of modern poetry & owner of
puts his unique spin on what is undoubtedly the greatest challenge of the modern world...

Monday, October 8, 2012

Sunday, October 7, 2012

Sweetgrass presents Carston Oliver

Patagonia ski ambassador Carston Oliver spends nearly as much time in the air as he does on the snow. Look for more of Carston in Sweetgrass Productions upcoming film Valhalla, out in fall 2013.

Saturday, October 6, 2012

Digital Detox

Bottoming Out on Digital Media? Try a Digital Detox

Yes, it has come to this: “Digital Detoxes”–offline stays for those of us bottoming out on information overload. While we’ve looked at tools for combating the attention span crisis in the past, for many of us, the temptation to go online makes these tools insufficient for quelling information overload.
It seems evident that the pervasiveness of online use is reaching a saturation point.
  • A 2009 study found the average American spends 13 hours/week on the internet, not including email; 14% exceed 24 hours/week. Numbers that are surely getting bigger.
  • A Google study found that 72 percent of those surveyed use their smartphones while consuming other media and that 1/3 are on their smartphones while watching TV.
In one way shape or form, most of us are looking at glowing boxes for a good portion of our waking hours, including our vacations.
Young Island at St Vincent’s
A tour company called Black Tomato offers a nine day digital detox in the remote Caribbean islands of St Vincent’s and the Grenadines for $3800 (includes airfare from London and accommodations). The company strips you of your devices and offers a life coach to help you with the detoxification process.
Less remote, less financially taxing, is The Digital Detox, which offers personal and corporate retreats in Ukiah, California. For $450-950 for three, all-inclusive nights, guests surrender all of their devices, including watches. Days are spent hanging out at the hot springs, eating vegetarian cuisine and doing yoga. Instead of chronically their trip on their phones, are encouraged to journal.

In an interview with Buzzfeed, The Digital Detox founder Levi Felix ”When people go on vacation and have the intention of unplugging, studies show that they spend 30% of the time working or on some kind of tech anyways” He even said that “people find themselves going on a camping trip, grabbing their phone and going on old emails,” even when there’s zero cell coverage.
In other words, it’s not enough to go off-grid. Many of us need our devices pried from out hands to get completely offline.
What do you think? Does being online represent freedom or repression? Is being online all the time–even on vacation–necessarily a bad thing?


Could Quiksilver get a better result with the Master & the Wildcard both in the final..? Mental..!

Friday, October 5, 2012


Patagonia Ambassador Wayne Lynch, surfing some quiet reef passes in the Pacific at the tender age of 60, a reflection on his life of surfing, sailing and most importantly his Family

Blue Fin Tuna

-- --
Known to some as the Tiger of the Sea, the bluefin tuna can swim at speeds of up to 60 mph and grow to 1500 lbs and 15 feet long! However, their popularity as sushi and sashimi, and the fact that they're slow to grow and reproduce has caused them to be severely overfished. Some species are even listed as Endangered. Seafood guides recommend avoiding ordering bluefin to allow the species to recover (

Bluefin meat also carries a health warning due to high concentrations of mercury and PCBs. Bluefin can be identified under several other names including hon maguro, kuro maguro, toro, or horse mackerel. GO Fish! Know Your Seafood - Visit to learn more.

Mavericks from the air...

This clip is a sequence from the MacGillivray Freeman classic "Adventures in Wild California." This incredible footage was shot by Greg MacGillivray, founder of the One World One Ocean campaign. To learn more about Greg and One World One Ocean, please visit:

Thursday, October 4, 2012

Happy 143 Ghandi..!

On what would have been Gandhi's 143rd birthday here are five inspirational quotes from the Mahatma ( skipping over the ones most people probably already know, like being the change you want to see...) for the green movement.
  1. "There is more to life than increasing its speed." 
  2. "First they ignore you; then they laugh at you; then they fight you; then you win."
  3. "The difference between what we do and what we are capable of doing would suffice to solve most of the world's problems."
  4. "Interdependence is and ought to be as much the ideal of man as self-sufficiency. Man is a social being."
  5. "When I admire the wonders of the sunset or the beauty of the moon, my soul expands in the worship of the creator."


Big Easy Express - Official Trailer

Big Easy Express Official Trailer from S2BN Films on Vimeo.

Directed by Emmett Malloy 3 bands, 6 cities, 1 train, and thousands of miles of track…BIG EASY EXPRESS captures an incredible musical journey. Harkening back to the days of jubilant railroad revivals, of steam and steel, three bands set out in April 2011 to tour America by vintage train. L.A.’s Edward Sharpe & The Magnetic Zeros, Nashville boys Old Crow Medicine Show, and Londoners Mumford & Sons climbed aboard amid the massive rail yards of Oakland and set out for New Orleans on a “tour of dreams.” Stopping along the way to play sold-out shows in spots as diverse as San Pedro, California, and Marfa, Texas, BIG EASY EXPRESS documents the bands’ vibrant railway adventures; the high canyons, joyous crowds, blasted skies, late-night laughter, endless music…and a train that was bound for glory.

Jack, John & Paula...

Jack - In The Morning from Brushfire Records on Vimeo.

5 Gyres Last Straw Bike Tour

Mission Aquarius - Behind the scenes

Wednesday, October 3, 2012


Watch a narrated slide show of the making of the movie from director Keith Malloy. This video is featured in the new Patagonia Surf Fall/Winter 2011 digital catalog.


Klean Kanteen Receives Esteemed B Corp Certification

Klean Kanteen, an industry leader at providing sustainable solutions to single-use plastic, recently completed requirements including an in-depth assessment process to become a certified Benefit Corporation. Certified B Corporations are progressive businesses focused on, above all else, solving social and environmental problems. The comprehensive assessment through B Lab, a nonprofit organization that certifies B Corps, vets all aspects of company structure from human resources and codes of conduct for the supply chain, to sustainability efforts. Klean Kanteen's mission lives true in the definition of a B Corp and the company is proud to be part of this growing and cutting-edge movement.

"Everything from our global production process and our fair labor and environmental standards, to our company structure and shared individual responsibility both inside and outside of the office is grounded in the same fundamental values from which B Corp was conceptualized", says Danielle Cresswell, Director of Sustainability at Klean Kanteen.

Klean Kanteen products are not just a feel good choice, they are progressive, functional designs that perform a task much better than the paper, plastic and aluminum options. Not all alternatives to single use products are created equal— it is paramount to the Klean Kanteen mission to offer only Responsible Solutions that are designed with health, safety and sustainability front of mind.

"Working to earn a spot within the emergent B Corp community is not simply a badge of honor for our company," stated Scott McGuire, Director of Sales and Marketing, "but the assessment process became a systematic way for us to enhance our already established processes and procedures while also setting a foundational structure for intentional growth in the future."

As an industry leader, it is Klean Kanteen's hope that stricter standards on corporate transparency as well as the growing demand for safe, healthy alternatives to plastic will help drive the industry forward. Growing consumer awareness for the hazards of everyday toxins will lead to the identification of greener chemistry and a broader range of safe, sustainable alternatives for all single-use products.

Tuesday, October 2, 2012

Google Maps - Dive into the Great Barrier Reef

... with the first underwater panoramas in Google Maps

The very first underwater panoramic images to Google Maps, the next step to provide people with the most comprehensive, accurate and usable map of the world.

Now, anyone can become the next virtual Jacques Cousteau and dive with sea turtles, fish and manta rays in Australia, the Philippines and Hawaii.!/ocean

Great Barrier Reef - Catastrophe

Australian Institute of Marine Science senior scientist Hugh Sweatman says the reef's health has decreased dramatically.
Australian Institute of Marine Science senior scientist Hugh Sweatman says the reef's health has decreased dramatically.
Half the Great Barrier Reef's coral has disappeared in the past 27 years and less than a quarter could be left within a decade unless action is taken, a landmark study has found.

A long-term investigation of the reef by scientists at Townsville's Australian Institute of Marine Science found coral had been wiped out by intense tropical cyclones, a native species of starfish and coral bleaching.

Researchers warned that while the World Heritage listed reef was a dynamic system — with coral cover rising and falling over time — if the mass die-off continued less than 25 per cent would exist in 2022.

"The big concern going forward is that if nothing else changes than within 20 years the reef could be in a perilous state," said institute senior scientist Peter Doherty .

At 214 reef sites surveyed, the coral cover halved from 28 to 13.8 per cent between 1985 and 2012.

Two-thirds of the loss occurred since 1998. Only three of the 214 reef sites exhibited no impact.

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