Friday, August 24, 2012

1% High Impact Partnerships

How brands and non-profits can create meaningful progress and brand- value through collaboration on environmental issues. Panelist Topic-Focus: 1% for the Planet: A rap-session on High Impact Partnerships. Panelists will explore how brands and non-profits can create meaningful progress and brand-value through collaboration on environmental issues. In this breakout session companies from the 1% for the Planet network will explore how partnerships between businesses and causes of sustainability can create brand-value and important progress on environmental issues. Hear first hand experiences related to the challenges and opportunities of brand-integrated environmental philanthropy from some of the high impact leading members of the 1% for the Planet network. Melody Badgett - SVP Marketing, 1% for the Planet (moderator) Jeff Cresswell - COO, Klean Kanteen Sue Harvey Brown - Marketing Manager, Patagonia Footwear Katie Wallace - Sustainability Specialist, New Belgium Brewing Company

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