Saturday, May 7, 2011

Part 4 - Boycott McDonald's in Yamba


Hello again,


The time has come to properly BOYCOTT McDonald's in Yamba, unite as a community, act by supporting local business & get serious by actively talking about this with your business, family and social networks...


Friday the 6th of May 2011, not 1 but 5 new McCafe signs where installed on Bus Shelters in the small town of Yamba on the North Coast of NSW, Australia...

Pardon the pun, but the "signs" are evident!


Firstly, lets think about how much signage there is in Yamba and furthermore what proportion is now RED & YELLOW...

There's approximately 10 Bus Shelters in Yamba, with 2 signage opportunities on each shelter, meaning there are approximately 20 Bus Shelter signage opportunities in Yamba... Therefore, McCafe now occupy 5 of 20 available signage opportunities, some 25% of Bus Shelter signage in Yamba...

One could argue that posessing 1/4 of Bus Shelter signage in any town is excessive or over the top, but we are talking about the multinational company that penned the tag line "SUPERSIZE" and encourages purchasing excessive amounts of food (calories) in the name of value...


Secondly, lets think about why so many signs are required...


Surely, if they were doing well financially they wouldn’t need to advertise in this manner and massively dominate the Bus Shelters and visual landscape so dramatically...Is this advertising or dominating visual pollution?


Maybe they are NOT doing so well...

Why would they bother with this shotgun approach to marketing in the local area if they where???


A restaurant of this (SUPER) size is and will always be unsustainable in such a small population and has no place in it...

But now they're here;
  • they're doing whatever it takes to get local patronage
  • its self preservation at all costs (financial, business, environmental and social).
I've even heard from a reliable source, that they are willing to run at a loss for up to 4 years!

Please consider this for a moment, run at a loss for up to 4 years... Think about the effect that has on the existing local, small, family owned businesses currently experiencing a challenging financial climate, that can't afford this luxury... Its a bullying tactic that should be outlawed!


Thirdly, I cordially invite you to properly BOYCOTT McDONALD's in YAMBA (or where ever you are) and I strongly urge you to pass this post on, help this gain momentum and to support local business in the mean time... We don't need McDonald's, but they need us!!!

NOTHING SPEAKS LOUDER THAN LOST REVENUE...


Below are some links on how to effectively go about it...



Pass this post on to others who are like-minded ;-)

Peace, Power, Passion!

PS... Stay tuned for more exciting and informative updates...

Thursday, May 5, 2011

Red, White & Blue...

Plastic Bag Free Torquay,,,

Surfers fight against plastic bags 
Geelong Advertiser 29th April 2011

ELIZA SUM

SURFERS are banding together to protect their watery play-ground in a fight against plastic bags this year.
Cats skipper Cameron Ling is known for his love of surfing, and has been named ambassador for the Plastic Bag Free Torquay campaign along with World Qualifying Series surfer Jack Perry. ‘‘It’s a fantastic initiative, and just so important to keep our waterways clean,’’ Ling said. ‘‘I was also blown away by the story on how there’s apparently a plastic island the size of Texas just floating in the ocean. ‘‘You do see a few plastic bags
out in the water here as well.’’
World No. 22 Daniel Ross, who also coached Sally Fitzgibbons to her Bells win this year, was on hand to push the campaign yesterday. The environmentally-minded surfer donates a portion of his income to organisations focused on sustainability, and said he was inspired to raise awareness of the Plastic Bag Free Torquay initiative. ‘‘I’m definitely excited to be a part of this, I’ll get behind any environmental initiative that
keeps rubbish out of the ocean,’’ Ross said. ‘‘I’m sponsored by Patagonia, which has a really good environ-
mental ethos, and have also partnered with 1 per cent For The Planet. ‘‘The water is our playground,
so it’s an issue that’s definitely close to home for us.’’

The campaign is headed by Jan Juc’s Stacie Bobele, who has been surveying local businesses and hopes to assist them in making the plastic-free transition.

Plastic Bag Free Torquay is looking for volunteers to help drive the campaign. For more information, go to www.plasticbagfreetorquay.org.au

Natural Gas....


Maybe not as "natural" as the name suggests...
Gasland is a must see for everyone, it makes you think about the quality of the water you drink...

And raises many questions...
  1. Are they FRACING near you?
  2. Do they need all the deadly chemicals or does it just make it cheaper / easier to extract?
  3. What's the cost to the environment and future generations?
  4. Who really pays while these companies profit?
A must see...
    Peace & safe drinking water to you!




    Steve Perry Organic Bliss Balls



    INGREDIENTS:
    Organic Smoked Almonds - handful
    Organic Dates - handful
    MiEssence Cacao Powder - teaspoon
    MiEssence Berry Radical Powder - teaspoon
    Mirrabooka Protein Powder - scoop
    Organic Goji Berries - handful
    Organic Pepita's - handful
     Organic Desiccated Coconut - handful

    DIRECTIONS:
    Place all ingredients in a food processor & give it a whirl...
    Hand roll into bit sized balls
    Roll in desiccated coconut
    Whack them in the freezer until set...

    And you've got yourself the ultimate power snack!

    Maybe even a great Easter Egg replacement for next year...

    Enjoy!


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