VENTURA, Calif. (March 7, 201 1) — Patagonia Inc., the enviro-minded apparel company, is
pleased to announce that Australian surfer Dan Ross has formally joined the Patagonia
team. After working together informally for the past two years, Ross and Patagonia have
forged a relationship with shared environmental ethos and perspectives.
“We began working with Dan a few years ago when he began by his own choice wearing our
products and providing us with feedback and design insight,” notes Jason McCaffrey,
Patagonia’s surf director, “Over time we created a sustainable relationship that works well
for everyone. His lifestyle, family history and environmental ethics fit perfectly with
Patagonia. We really admire him for his humble and holistic approach to life on and off the
tour and we know that he’ll provide us with great product feedback while getting the word out
to younger surfers that we’ve got to take care of the ocean and the planet.”
Ross was born and bred in coastal northern NSW and has a long surfing history that’s aligns
perfectly with Patagonia’s heritage. Ross’ step-father surfing legend, Baddy Treloar (star of
the iconic movie, Morning of the Earth), spent countless hours surfing with Dan on the
perfect waves of Angourie point. In addition to growing up in the surf world, Dan’s natural
affinity for the environment resonates perfectly with Patagonia’s goal to create the best
products while causing the least amount of harm. The company respects Dan’s desire to
continually highlight his care for nature and his focus on giving back.
“Believe it or not Dan asked for his incentive to be paid in the form of new solar panels and a
grey water system for his house in Australia,” says McCaffrey. “I’m really excited about
joining the Patagonia team and to be apart of such an amazing company that aligns with my
beliefs so naturally, and I look forward to working together on enviro minded initiatives that
will inspire the surf community and help raise awareness”, says Dan Ross.
Patagonia looks forward to working with Dan in incorporating both his environmental
sensibilities and feedback from competitive surfing into the company’s surf product
developments, Ross joins Patagonia’s team of surfing ambassadors that includes Gerry
Lopez, the Malloys, Wayne Lynch, Kohl Christensen and more.
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